Sancho PM
The Windmill Problem: Fighting Battles That Don't Matter
Don Quixote attacked windmills. Many PMs attack imaginary competitors and edge cases. Here's how Sancho would focus on what actually matters.
The Blog
Practical insights for Product Managers who ship. No theory. No fluff. Just what works on Monday morning.
The Enchanted Helmet: When Data Blinds Instead of Guides
Don Quixote saw a magical helmet. It was a barber's basin. PMs see insights in dashboards that aren't there. Sancho knew the difference.
The Perfect Quest: When Planning Becomes Procrastination
Don Quixote spent chapters preparing for quests that never quite started. Sound familiar? Here's how Sancho would just... start.
The Knight's Armor: When Process Becomes Protection
Don Quixote's rusty armor didn't protect him — it slowed him down. Your processes might be doing the same. Here's Sancho's take.
The Impossible Dream: Goals That Motivate vs. Goals That Paralyze
Don Quixote dreamed of impossible glory. His goals were inspiring but useless. Here's how Sancho sets goals that actually work.