Sancho PMAbout
The story behind Sancho PM
Pragmatic Product Management for the real world.
Don Quixote
Theory. Frameworks. "Best practices" that look great in blog posts but fall apart on Monday morning.
Sancho Panza
Pragmatism. Common sense. What actually works when you're in the trenches shipping real products.
While Quixote attacked windmills thinking they were giants, Sancho saw reality and moved forward.
Why Sancho PM exists
Most Product Management content is written for FAANG — not for the real world.
Too much theory
Frameworks that sound smart but don't survive contact with reality.
FAANG-focused
Assumes unlimited resources and months to ship. That's not reality for most of us.
Missing the point
Product Management isn't about perfect processes. It's about shipping things that matter.
The Philosophy
15 pillars guide everything here. Each represents a priority — the first word always wins.
Done
over Perfect
Context
over Framework
Pragmatism
over Dogma
Who's behind Sancho PM?
A Product Manager. 15+ years in the trenches. Enterprise, startups, scale-ups.
I've written the 50-page PRDs that nobody read. I've sat through the 3-hour prioritization meetings that decided nothing. I've watched teams chase frameworks instead of shipping products.
Sancho PM is everything I wish existed when I started.
No name. No personal brand. Just what works.
Ideas matter more than the person.
Ready to get pragmatic?
Start with the pillars or grab a template.